Lauren Poole
Copywriter and content marketing specialist.

Every brand touch point is an opportunity, and I help brands find the right words to speak to their audiences. With agency and in-house experience, I have collaborated with international and independent brands to create high-quality, optimised and creative content.

I create and manage content that promises to be educational, engaging and entertaining. Across social, web, email and long-form I write persuasive, no-nonsense and SEO-friendly copy to help brands achieve their goal.

  • "I really enjoyed working with Lauren. The quality of work she completed was always extremely high and I really valued her positive mindset and approach to problem solving. Lauren was an integral part of our SEO team and helped us create some fantastic content that vastly improved our organic visibility."

    Michael Graham, SEO Manager, VisitScotland

  • “Lauren is a delight to work with. She’s full of ideas and really throws herself into any creative project. She’s a talented, versatile writer who can put herself in the reader’s shoes, cutting the fluff and delivering clear, engaging copy. "

    Shannon Reilly, Content Manager, Yard

  • “Lauren and I worked closely together in the content team at a digital agency for around two years, often on the same projects. So, I can attest to the fact she’s a brilliant copywriter, editor, project manager, campaign lead and overall creative marketing maven. She’s capable, solution-orientated and organised, with a happy, friendly personality and a great laugh — in short, a total joy to work with and learn from. Hire her immediately before someone else locks her in!"

    Josef Church-Woods, Content Manager, Yard

  • “Lauren was instrumental to the success of overhauling a significant amount of web content as well as creating engaging blog posts. Lauren did a fantastic job at applying SEO keywords and brand guidelines and was very friendly and full of great ideas. I would recommend Lauren to anyone looking for a skilled content writer!"

    Darroch Fischer, Digital Marketing Manager, Sainsbury’s Bank

  • Lauren was a key of the Content & Campaigns team at Yard. An absolute pleasure to work with, Lauren was a hit with both clients and internal stakeholders alike. An excellent copywriter, communicator and creative, Lauren would happily take the lead on managing site-wide content projects or driving ideation for larger content marketing pieces, as well as writing web copy, editing other team members’ work, and managing clients day-to-day. Lauren was a real asset to the team and I’d have no hesitation in recommending her services, or working with her again in the future.

    Gemma Francis, Content Lead, Yard